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Nattukottai Chettiars settled in the town of Kaveripoompatinam (Poompuhar) during the Chola Kingdom at the request of the Chola King. The most important reason behind the request was, Nattukottai Chettiars were superb business people.
lakshmi, the goddess of wealth and fortune were successful sea faring merchants and dealers and dwelt at the port community (Nagaram) of both Poompuhar and wished to be known as Nagarathars to distinguish them sort the Chetty traders that dwelt. They prospered and as powerful businessmen, prosperity and the riches grew which caused among lots of including the Chola King.
Romance
During the rule of King Poovandhi Cholan, an incident happened that were the turning point for all nagarathars. The King fell inlove (just one sided affair) having a young beautiful nagarathar girl and wished to wed. But her parents and your ex denied.
The King was very stubborn, announced a wedding date and ordered to proceed with the marriage. After the king came at the brides' place on your afternoon of this marriage, he had the girl a surprise, her parents and family members fled on the night . The King believed that it was an insult and pledged revenge.
The Welcome of pandya King
Unable to endure this Chola King's torture, the Nagarathars chose to depart, but where? That was when the Pandya King found their rescue. Recognizing their small business acumen and their talents he welcomed them into his Kingdom near Madurai. Pandya king gave them together the land of Chettinad and also that really is really where currently the nagarathars have built their home and also can be dispersed around 80 villages.
Growth period (1100 - 1800AD)
During this age of time, the nagarathars thrived and continued their transaction. They certainly were bankers, and also their business spread across South East Asia. There was a excellent requirement for rice in Europe when British conquered Burma. If they cultivated the land and taxes A act that has been passed through the Principle gave the Burmese the name of ownership. As a result of this act provided mortgage with the natives to buy fertilizer and seed who funded them? This really is where the Nagarathars came in; these were also good in fund commerce and offered minimal interest rates. When they neglected to cover the mortgage, they gained their lands.
Rise following the dip
Fall of British Emprire, World warfare - freedom that is Burmese and 2, all led to the lose of their nagarathars' resources and that they had to return to your home land. They'd moved capital straight back again to Chettinad Although they lost assets abroad.