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How can you make sure it's easy for Google and other search engines to discover and rank?
Search engine optimization is a long-term process and results are rarely immediate, but the very first actions you take once you launching a new site can have a big effect on the website's capacity to rank in Google search for its target keywords and start bringing in traffic, leads and revenue.
Get things in the start, from an SEO standpoint, and you'll save hours and hours of work down the line mending a web site that was not initially built with SEO in mind.
Below, we've listed seven primary steps that you should take whenever you start a new site to make sure it's designed from the beginning to rank for its target keywords and attract as much traffic as you can from organic search.
Construction your Site to get your target keywords
The construction of your website has a huge effect on its capacity to rank. In order to rank effectively to your target keywords, you need to structure your site so that each page aims its own set of closely related, highly relevant key phrases.
By way of example, pretend you're starting a website for a men's shoe shop. You market a variety of different men's shoes, from leather boots and shoes to sports shoes. You'd prefer each class to rank because of its target keywords and attract searchers looking for a particular kind of shoe.
This means breaking down your site's structure into categories, with each category aimed at a different search keyword. Below, we've included an example website structure, together with the site targeting the main key word ("Men's shoes") and subpages for every secondary keyword:
Structuring your website like this has several benefits. To begin with, it creates a clear theme and goal keyword for each page on the site, instead of owning a single page target multiple keywords and phrases. what is digital marketing permits you to carefully target each keyword on each page for maximum relevance.
Additionally, it lets you further break down every category into subcategories. For Instance, If our example site sold several Distinct types of men's leather shoes, we can further break down it to target extra key words with subpages:
This arrangement lets each page target its own primary keyword, as well as a set of secondary keyword phrases. A site structure like this, with every page devoted to its own group of keywords, provides each page higher relevance and improves its possible organic search visibility.
Key Points:
Make sure each page of your website targets one primary search keyword and many secondary keywords.
Structure your site so that every page is as applicable and specific as possible using the example structure shown above.
Avoid optimizing one page for too many keywords. It's better to have many pages, each extremely applicable, than 1 page covering multiple themes badly.
Make sure each page has good, Google-friendly content
In the realm of SEO in 2016, content is one of the most essential on-page factors for assisting your website rank. Before you start any busy search engine optimization efforts, it's essential to ensure that your website has content that engages and helps its users.
Data demonstrates that webpages with 2,000+ words of content normally rank higher in Google search than webpages with brief, light content. Moving into detail might take more time, but it has a positive effect on your website's ability to rank in organic search because of its keywords.
Research also shows that long, detailed pages are more inclined to acquire links than short pages. As time consuming as it may be to develop long-form articles for each of your pages as you build your site, doing this can pay for itself in a greater number of inbound hyperlinks to each page.
A fantastic way to consider your content is as the solution to someone's need. We've previously written on using Maslow's Hierarchy of Needs as a source of inspiration for your content. If it's possible to fix an essential requirement, then your on-page content is far more likely to pull valuable links.
For optimal search SEO, include your target keywords in your content sometimes, but do not overdo it.

Rather than stuffing keywords into your content, use them strategically. Add your keywords into H1 and H2 tags onto your page. Once you finish composing each page, double check it to make sure your keywords match naturally to the content.
Key Points:
Try to write at least 2,000 words of articles for each page, with your key words when applicable without overusing them or"stuffing" them to the articles.
Use the H1, H2, H3 and H4 tags to mention your primary and secondary keywords and phrases, in addition to long tail keyword variants you'd like to rank for.
Do not just write for writing's sake -- try to answer questions that your users might have and resolve their issues in your search content. Optimize your name tags for each Main keyword
Your title tag is the text which Google will display as your page title for each and every search result, in addition to the text that will display in your user's browser when they come to your page. It is important that all your pages have title tags which are optimized for their target SEO keywords.
A good name tag should accurately describe the content onto your page while mentioning the main keyword you're targeting for SEO. For example, the"Men's Leather Oxfords" page on the shoe website above will benefit from a name tag like this:

Men's Leather Oxfords - Browse Shoes and Buy Online
This title accurately describes the content of this page (after all, it is a list of men's leather Oxford shoes) and informs users what to expect after they click from Google's search page.
Here's an example of how the title tag above would look in Google's search results to get somebody that searched for our example site:
You can see that the key word is right at the beginning of the title, attracting the eye of the user and showing Google our webpage is relevant.
Google will harvest your title tag if it is more than 60 characters, so make sure that you keep your page names short and easy. It is ideal to use your target keyword as close to the start of the title tag as you can for optimal SEO.

Key Points:
Start your name tag with your target keyword, then explain what users should expect when they click through to your site.
Avoid stuffing keywords in your title tag. Use your primary key word after, then add relevant information about your page.
Maintain your name tag under 60 character (55 is recommended) so that Google doesn't truncate it due to excessive length. Add engaging, action-focused meta descriptions
The meta description is the short snippet of information that appears below your website's title and URL in Google's search engine results. Although meta descriptions are not a ranking factor, it's important to provide each page on your website a relevant, keyword-focused meta description.
One reason behind this is that your meta description can have a massive impact on your webpage's CTR, or clickthrough rate. A thorough meta description will encourage users to click your result instead of a competing website, increasing your total share of search impressions.
You can observe that the list offers much more detail regarding what users can expect to see, in addition to a compelling reason to browse through in the kind of our free shipping offer.
Every page of your site must have its own unique meta description that explains the webpage in greater detail and offers a reason for visitors to click. If you're using WordPress, you can quickly add special meta descriptions using a plugin like Yoast SEO or SEO Ultimate.
To enter your name tag and meta tag description, just scroll down to under your webpage's content box and find the search engine optimization settings region. Enter your title and meta description to the data entry boxes shown below:
Key Points:
Ensure each page of your website has its own meta description, as it makes a big difference to your natural search clickthrough rate. Google can see when you are overusing keywords, and they may punish your site.
Concentrate on encouraging the user to click, because the aim of a meta description would be to"promote" your website to its target audience. Set up Google Analytics and add your Site to Google's Search Console
Once you've built your site, developed content and given every page a exceptional title tag and meta description, it's time to set up Google Analytics. Google Analytics is free tracking software which allows you monitor how folks use your website, in addition to how they locate it.
From an search engine optimization perspective, Google Analytics is a great tool for seeing opportunities to further maximize your site for specific keyword phrases. Installing Google Analytics when you launch your website provides you data right from the start, helping you further optimize later.
Just see and register using your Google account. As soon as you've configured your website in Analytics, you'll need to glue your distinctive Analytics tracking code onto your website.
In case you have a static HTML website, you can include the Analytics tracking code to each page by following Google's instructions.

Once you've setup Google Analytics, it is time to add your website to Google's Search Console.
Search Console is Google's platform for webmasters. It gives you access to valuable data on how your site performs in organic search, in the keywords for which it ranks to its internet search CTR for every keyword, total keyword impressions along with other metrics that are valuable.
To add your site to Google Search Console, see Since your site is already connected to a Google Analytics account, you should begin using Search Console without any additional verification procedure.
The two steps outlined above might not seem that important now, but they'll become very useful when your website starts to rank because of its target key words and generate traffic.
Key Factors:
Establishing Google Analytics and Search Console gives you additional insight into just how your website performs, so it's well worth doing it as soon as possible.
Congratulations! Using Google Analytics and Search Console configured, your name tags and meta descriptions optimized and good articles on each page of your website, you've taken care of the search-engine website of search engine optimisation.
Now it's time to move onto the next step in the search engine optimization process: building hyperlinks. A fantastic way to get started building links to your website would be to reach out to your private network -- buddies, influencers and coworkers -- and ask them to help boost your site.
If you are friends with bloggers whose content is relevant for your site, reach out and ask if they'd be interested in writing about you. If your website is newsworthy, contact a local paper and ask if they would be interested in reporting you.
Fighting to draw the attention of bloggers and website owners? QuickSprout has a variety of email outreach templates that, while far from perfect, are helpful for developing your link building outreach campaign.
Link building is a slow, slow process, but it's often easy to kickstart it in the first days of your site by making use of your personal network. digital marketing in navi mumbai or two connecting to your site is often all it takes to put it on Google's radar and start enhancing its visibility for some key words.
One great way to start building links is via guest blogging. Our guide to guest blogging is full of insightful tips on the best way best to reach out to bloggers and get the opportunity to compose for them, creating high-value links to your site in the process.
Key Factors:
For those who have existing relationships with bloggers and site owners, then don't hesitate to use them to market your newly established site.
Do not fret online marketing about factors like anchor text optimization now, since your goal at this time is simply to set a solid link profile.
If you want to earn top quality links from great websites, use our guide to guest post to discover fantastic blogs and get their editorial teams. Build a Long-term approach to produce ongoing SEO outcomes
SEO is a long procedure, and it's rarely enough to simply establish a web site and wait patiently because the prospects, sales and revenue begin to roll up in. If you'd like to rank for competitive keywords, you need to assemble a long term SEO plan with clearly defined goals, milestones and objectives.
This approach could entail content promoting , or it could just be a matter of reaching out to site owners to highlight link construction opportunities. There's no one"right" way to perform SEO -- because every site is different, everyone's SEO strategy is ever so slightly unique.
Are you prepared to start optimizing your site for search?
If you have built your website and executed the aforementioned steps outlined above, you're well on the path towards SEO success. As you begin to generate traffic, remain current on the SEO metrics that issue for your website with our sensible guide to SEO metrics.