Features of OTT Platforms
OTT (Over The Top) Platforms is becoming a widely adopted entertainment model in the broadcasting industry and they are setting a new trend in the Entertainment market. OTT Platforms are growing at a rapid pace over the traditional methods and they are changing the dynamics of the Entertainment. OTT streams the content over the internet, the affordable and high-speed internet in India is paving way for immense opportunities and adoption of the online video streaming platforms.
Streaming over the OTT platforms involves structured activities to let the content reach the user. Here are some of the key activities and their features which makes the video and audio files a streaming content able to be viewed by users seamlessly
Content Management System (CMS): -
The best and the most efficient Content Management System (CMS) enables you to handle video content management in all aspects. This feature helps you to import, manage, and curate content
Upload & Manage: -
Hassle-free video processing is what everyone looks for. You should be able to easily upload videos in all file formats and manage them accordingly. Also, right from the one platform, you should be able to manage i.e. deleting, modifying, or adding meta tags for all the uploaded videos.
Adaptive Streaming: -
This technology help the user to overcome the quality issues due to buffering or fluctuating internet speed. OTT platform should support adaptive video streaming so that the users can watch the required or the highest possible quality video. With this technology OTT platform will be able to stream and adapt the video at multiple resolutions like 240p, 360p, 720p, 1080p, and 4K based on the internet connection speed.
Offline Access: -
The OTT platform should allow users to download video of the required quality and watch it offline. This enables users to watch videos i.e. movies or web series whenever required in the offline mode, irrespective of the signal strength.
SECURITY [DRM]
Application: - Platfroms, Apps, gadgets support.
If your OTT platform just has an API integration, then it makes you spend an extra amount in customized application development. top ott platforms consumes more time and resources.
Therefore, you should go for ready-to-use and branded application templates for your OTT streaming platform so that you can customize your theme. This enables you to save your cost and time. Furthermore, there are many free sites available in the market through which you can launch your own OTT platform with no coding requirement.
Monetization: - Subscription models.
When you are planning to launch an OTT streaming services platform, the main aim behind it would be monetization. So, how to monetize your content through online video streaming services or video on demand? In order to monetize your OTT platform, it should support your revenue model. Furthermore, if you want to maximize your revenue from the video content, make sure that your OTT streaming platform supports all the monetization options.
In fact, for ad-based VoD service, you should equip your OTT platform with an in-built ad server that allows you to run and manage campaigns. Therefore, your OTT streaming services platform should support all ad formats like video, banner, overlay, native, etc. You can also add other features like coupon management by geographical location, the desired payment gateway, promo offers, free trial, and setting up merchandise.
Analytics & Insights: - What is the info generated ..
Analytics & Insights help you to observe the performance of your OTT platform, improve, and work on the growth of your OTT streaming services platform. With deep analytics and insights reports of your VoD and live streaming services, you can check the number of subscribers, total playback time, viewer demographics, device information, transactions, collated data of revenue, average playback time, video engagement, etc. This enables you to keenly observe, plan for the growth by making informed decisions, marketing, and content production.
Video Player: -
To make your viewers hooked at your live streaming or video on demand (VoD), you should provide a good functioning video player with your OTT platform. Some of the key points that your video player should support are:
Your OTT platform video player should be able to playback video (movie or series episode) from the point the user left last time.
It should support subtitles as some of them love watching videos with subtitles or understand movies of the unknown languages through subtitles.
The video player should support VOD (Video on Demand) and live streaming.
It should support bit rate switching and ensure smooth delivery of videos with various bandwidths.
With an increase in demand for online video streaming and VoD (Video on Demand), the OTT platform owners will experience huge growth in the coming years. So, for anyone with passion, this would be the right time to launch an OTT streaming services platform with the above-mentioned features. Furthermore, you can also customize your OTT platform and make informed decisions to increase your monetization options and travel on the right path.
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Top 5 Points to Consider - Features of OTT Streaming Platform
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Check out the 5 Key Features of the OTT Platform. Integrate these Features in your VoD and live streaming services & enhance your monetization options - Best OTT Streaming Platform.
